✓ Create Content With Purpose
You'll learn how to set goals for each content piece so you know exactly what you want it to do—and you can write it in a way that drives results.
✓ Build Trust With Your Audience
Know exactly how to connect with your audience on the problems that they have so that they lean in and listen to your solutions for them.
✓ Convert More Customers
From emails, social posts, landing pages, to even product descriptions, I'll show you how to write copy in a way that connects with your audience and builds trust. That way they are ready to take the next step with you.
✓ Work Smarter, Not Harder
You'll learn how to plan, batch and map content, as well as how to repurpose each content piece so that you get the most mileage out of each idea or concept.
✓ Craft Compelling Offers
I'm going to show you how to communicate your offers in a way that compels your audience and causes them to care.
✓ Have A New Partner In Crime
We'll talk about how to use Chat GPT to assist you in your writing without letting it steal your voice.
You didn’t know when you got into business that you became a speaker, writer and influencer—but you did. This is the course you need to learn how to talk about the business you love so much.
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Lesson 1:
Get Clear About Your Goals
Most people don't know if their content is achieving anything, and you know why? Because they never decided what they wanted that piece of content to achieve! What do you want your content to do? What do you want each thing you write to accomplish? If you don't know, then it can never get you the results you want because you don't know what you want. Lesson 1 is all about setting a goal for each thing you write so you know where you're going with it.
Lesson 2:
Get Clear About Your Brand
Dolly Parton said, "Figure out who you are and then be that on purpose." What is your mission, values and style? What’s the look, tone, feel and vibe of your brand or business? If you don’t know who you are, your content will be confusing at best and break trust at worst. Lesson 2 is all about getting clear on who you are so that you can be intentional about how you’re positioning your content.
Lesson 3:
Get Clear About Your Audience
If you don’t know who you’re talking to, well, you can’t talk to them! Who is your ideal customer? What are their thoughts and feelings, problems and frustrations, desires and goals? When you understand how your audience thinks, feels and acts, you can create copy and content that connects with them and builds trust. That’s important because people buy from those they know, like and trust. Lesson 3 is all about knowing who you’re talking to in your content.
Lesson 4:
Get Clear About Your Content
At this point in the course, it's time to clarify what you want to convey. What is your content centered around? Which topics are you an expert in or deeply passionate about? What solutions, steps, plans or stories do you employ to assist people? And the pivotal question: What content do you give away for free and what do you charge for? Lesson 4 is going to break all this down for you.
Lesson 5:
Create Your Content Plan
It’s time to put it all together! We'll build you a full content plan that not allows you to see what is going where and when. And it’s also going to show you how your content drives the goals, results and business growth you want in your business. Copy and content (words!) are what move people through the funnel in your business. Lesson 5 is going to show you how to make sure you know how to monetize the effort you’re putting into creating content.
