May 2, 2017

Ep 20: How to Create Engaging Content for Your Business

Show Notes


In this episode, I’ll talk about a piece of marketing that is often overlooked: content. The truth is that every business is in the content business, so I’ll give you ideas that will help you create trusted, credible content that your followers and customers will actually care about!

My guest this week is Beth Ann Schwamberger. She started the Brilliant Business Moms brand and podcast! She’ll talk about the steps she took to start it up and turn it into a sustainable business.

I’ll also talk to Shannon Basso, who created an inspirational magazine called “BECOMING.” She curates and edits all of the content in the publication. She’ll tell us about how she took her online magazine to print, and how she overcame Imposter Syndrome throughout the process.

And I’ll answer your business questions!

  • 1:10 How to Create Engaging Content for Your Business
  • 14:17 Interview with Beth Ann Schwamberger
  • 31:34 BB Success Story with Shannon Basso
  • 53:21 Homework

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